About Us

Branded Denim by Martin & Co. came to life as a vision for all those working cowboys and cowgirls who make their living with long days working cattle and branding calves to being in the saddle from sunup to sundown. 
Branded Denim by Martin & Co. was founded by Kelly Martin. Kelly has grown up and worked on ranches all over the Western United States side by side with her father George Martin, who is also a custom boot maker and a leather craftsman. Over the years he has passed down his knowledge of boot making and leather craftsmanship to his daughter. With hard work and determination Kelly became a Master Boot Maker receiving significant recognition from her peers. In 2015, she won the "work boot" category at the Art of the Cowboy Maker contest in Las Vegas, at that same contest she was mentioned as the "People's Choice" winner.  Kelly was nominated as the Master Boot Maker at Art of the Cowgirl in 2019.
While she continues to be a Master Boot Maker, Kelly felt that the genuine working guy was being forgotten in today's society. She wanted to expand her creativity and vision to create the perfect pair of jeans for the working man and woman that would be able to withstand long hard days of work, or perhaps a night out on the town, all while being comfortable. Branded Denim by Martin & Co. is made in the USA and inspired by our humble beginnings working on ranches alongside cowboys and cowgirls. 

We come from humble roots in the western and blue-collar industries. We have been manufacturing jeans since 2018. We have sold thousands of pairs to hard working men and women who have put our jeans to the test. 

We were inspired to create our industrial style line, Americana by Branded Denim from our heritage of mechanics, engineers, welders, cowboys, and more. We chose the names of "George", "John", and "Roy" for our three styles of jeans to pay homage to my father George, Uncle John, and Grandfather Roy. Three of the hardest working and talented men I have ever known.


How It's Made

At Branded Denim, we take pride in offering high-quality clothing that is made right here in America. With a focus on fit, comfort, and durability, our apparel is built to last. From our shirts to our jeans, we strive to provide stylish and timeless pieces that will become staples in your wardrobe.

Our handcrafted clothing is made of premium American denim and materials, ensuring durability, comfort, and style. Every stitch is sewn with pride, using timeless techniques to create clothing that embodies the American heritage's spirit. Our commitment to quality and authenticity is evident in every piece. Experience the true essence of American craftsmanship with our authentic clothing. 

What sets our clothing apart is the attention to detail and craftsmanship. Each garment is carefully constructed by real people. Real people using old fashioned machinery. Below are pictures and videos of the actual equipment used at the factory in El Paso, TX.